It’s hard to imagine that two disciplines as different as direct selling and ecommerce could be mastered by the same individual. But they have been mastered, and in quite a short period of time. Vijay Eswaran, the Executive Chairman of the QI group of companies, has been leading the pack since around 1998.
When Mr. Eswaran first began his company, he set out to build a revolutionary business model. He wanted to combine the reach and efficiency of ecommerce with the personal touch and effectiveness of direct sales. In doing so, he had to find a product that was well-tailored to this wild west of business.
Settling on precious metals, he got the rights to sell commemorative coins in 1998 for the 2000 Sydney Olympics. Having come to market about two years late, his competitors laughed at him.
The humor was short-lived. In 2000, his company had positioned itself among the top three distributors in sales volume out of a whopping 42 competitors. What makes Vijay so successful?
He Pushes Through Adversity
When he started his venture, Mr. Eswaran had almost everything stacked against him. He had no funding, lived in a location going through an intense economic downturn, and had no advocates for his success.
Even now that the business is successful, Vijay Eswaran is no stranger to adversity. He’s even had to deal with trouble by business associates. Through it all, he remains professional and focused.
He Dreams Big
Not satisfied to stop after his current successes, Mr. Eswaran has started a university. Hoping to eventually have a completely green university, he is planning for electric transportation and pollution-free buildings.
The university will have a medical center including a teaching hospital, a hostel, and a shopping center.
He Leads the Way He Was Taught
His father is his inspiration in leadership, having taught him to lead with service. He also knows that hiring the right people is no easy task. Mr. Eswaran’s success is ultimately the success of his employees, and he hires and trains individuals with the right attitude and mindset rather than searching for the perfectly skilled employee. Vijay Eswaran was alsowas discussed by Entrepreneur.com.
It will be exciting to see how Vijay Eswaran’s dreams materialize in the future as the King of Sales.