EOS believes that lip balm doesn’t have to be dull and boring. Entrepreneur Mehar, CEO and co-founder of EOS Lip Balms, decided this seven years ago when he released EOS Lip Balms to the public. At that time, Chapstick and Blistex were the leaders of the lip balm industry with only a few minor contenders in the mix. Today, EOS is a $250 million company and growing rapidly.
EOS, which stands for Evolution of Smooth (evolutionofsmooth.com), has turned the lip care industry upside down with their little round, pastel orbs containing their all natural, lightly scented and flavored EOS Lip Balms. They came onto the market slowly, by first filling shelves in Walgreens, and then moving into Walmart and Target. This year, Kline Research announced that EOS was second only to Burt’s Bees Lip Balm.
This innovative new lip balm created by Mehra was designed to for the unisex community, but after several years on the market, EOS discovered that it was universally being used by millennial females as an addition to their regular routine. This does not surprise Mehra. He designed these unique little globes of lip moisturizer because Mehra thinks that “The products that women depend on every day should deliver moments of delight that elevate these daily routines,” so EOS is delightful to put on and wear!
With this concept in mind, Mehra was dedicated to packaging and product that would be chic for a long time, not a passing fad. He focused on a product that affected all five senses, which included the soft colors, the scent, the light taste and the size and shape of the orb. For about three dollars, you can experience the new sensation of EOS Lip Balm.