How José Henrique Borghi has Succeeded in the Brazilian Advertising Industry

José Henrique Borghi is the co-CEO of Mullen Low Brasil, a highly successful advertising agency located in Sao Paulo, Brazil. He was first drawn to the world of advertising many years ago when he toured an exhibit of ads that had won Cannes Festival awards. He wanted to do similar work and eventually attained his dreams earning his own Cannes awards for some of the creative ads he has devised.

In order to get into the ad field, José Henrique Borghi attended the Pontifical Catholic University in Campinas which is a well-regarded school for turning out bright and innovative advertising leaders. He earned his degree in Advertising and Propaganda in 1989 and started working at the Standard Ogilvy agency as an editor. His success led to a number of higher positions in the world of Brazilian advertising eventually leading to him joining up with a business partner, Erh Ray, and together founding BorghiErh. Their company was eventually bought and, after a number of mergers and acquisitions, it became Mullen Lowe Brasil.

José Henrique Borghi’s celebrated career has led to many awards being given to him and his ad campaigns. Among these are 14 Cannes Festival Lions, 11 New York Festival Wins, 10 Clios Awards, and 7 London Festival awards. He has worked for some of the biggest international brands in the world as well as smaller Brazilian brands. His talent and ambition have led him being one of the more sought out creative minds in the advertising industry. Click here to know more.

As the world of technology has achieved rapid development over the course of his advertising career, José Henrique Borghi has adapted along with it. He was quick to identify the power of the internet and how a lot of the industry would be advertising online. He has pioneered different ways to get as many eyeballs as possible on the ads he has developed for his clients.

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