Eduardo Sirotsky Melzer, known as Duda Melzer, is the CEO of RBS Group. RBS has been in business since 1957. President of RBS Group since 2012, Meltzer took over as Chairman and President this past January. Prior to holding the Chair and Presidency, Meltzer became Executive Vice President of RBS Group in 2010. Before that, Meltzer held the Vice President of Marketing position for two years. He began working for RBS Group in 2004, and for four years he was their General Director for the National Market. The passionate manager founded e.bricks digital in 2012 and still holds the chair for this company. e. bricks does business in the United States and in Brazil.
Duda Melter began as the consultant for Booze Allen Hamilton, a position he held for less than one year before he accepted the position of Senior Financial Analyst at Delphi, that also lasted less than one year. Duda Meltzer seemed to find himself at home being part of the RBS Group.
Duda Meltzer brought with him a solid education. He received an Administrator of Companies degree from PUC-RS in 1998. Meltzer received his MBA from Harvard Business School in 2002. He spent the next six years building organizations that empowered students at the Harvard Business School to become successful entrepreneurs. Duda Melzer considers Harvard professor John A. Davis a kind of mentor who inspired Meltzer to be the quality worker he is today. He was also inspired by Jim Collins and Ram Charan who are considered to be among the highest influential men in today’s business world. Last year, Duda Meltzer was on the list of Cambridge Institute for Family Enterprise. Meltzer is special because isn’t only savvy about leading businesses, he also has extraordinary people skills that help guide his employees to be the best they can be.