There are times when a celebrity can become associated with a brand and they start to overshadow the brand. People pay a lot of attention to the celebrity, but they don’t really engage in learning more about the brand. Kate Hudson, co-founder of Fabletics, doesn’t really have this type of problem. She is a celebrity, but she hasn’t won Oscars or become a big blockbuster star. She has made some romantic comedies that have given her the celebrity status, and she has famous mother – Goldie Hawn – that also makes people familiar with who she is. This is just the right amount of celebrity appeal to market a brand like Fabletics without overshadowing the brand with her celebrity status.
Hudson has not been seen in any movies in years, but she has starred in a few Fabletics commercials. There are funny commercials that lots of women can relate to with their workout gear. Elle magazine caught up with Hudson to find out how the actress who is now moonlighting as a business woman got started.
Kate has revealed to Elle magazine interviewer Kristin Studeman that she had a desire to bring clothing to women that was stylish but still affordable. She has revealed many times that her search for fashionable clothing was a struggle. Hudson saw a void in the industry because she felt that much of the clothing that was out there for gym wear wasn’t really something that people could get comfortable in. If they could not get comfortable they could not work out. That is why Hudson and her male co-founding partners got together to do something about this.
Kate has proven that she is serious about this business, and she knows about how the company can transition. The website has been great, but now all of the talk is about the new stores that are popping up in different locations throughout the United States.
It would be difficult for many women to promote this type of brand because they don’t have the six pack abs that Hudson has. Women can believe in this brand because they see Kate, and they know that she is serious about working out.
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